_____ Involves Sending Promotional Materials Straight to Consumers Urging Them

question 67

Short Answer

_____ involves sending promotional materials straight to consumers urging them to contact the firms directly to buy products.

---

Definitions:

Observational Learning

A learning process where individuals observe and mimic the behavior of others, acquiring new skills or behaviors without direct experience.

Negative Reinforcement

is a behavioral psychology concept where the removal of an unfavorable outcome or stimulus strengthens a behavior.

Reinforcement Contingencies

The conditions or rules that determine whether responses lead to the presentation of reinforcers.

Intermittent Reinforcement

A conditioning schedule where rewards or punishments (reinforcers) are given out irregularly, which can lead to more resistant behaviors.