A _____ Focuses on Communicating the Product's Benefits to the Consumer

question 2

Multiple Choice

A _____ focuses on communicating the product's benefits to the consumer so as to create demand that retailers and distributors must meet.

• A)communications strategy
• B)push strategy
• C)pull strategy
• D)customer-focused strategy
• E)value strategy

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Definitions:

Empathy and Support

The capacity to understand and feel what others are experiencing combined with efforts to comfort, assist, or encourage them.

Communication

The process of exchanging information, ideas, thoughts, and feelings between people through verbal, written, or nonverbal means.

Process Consultation

A method in organizational development wherein an external consultant supports a client in understanding and solving their own problems through reflective inquiry and advice.

Quality Circles

Groups of workers who meet regularly to discuss and propose solutions to workplace problems, aimed at improving performance and the work environment.