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_____ Is the Potential Loss of Revenue a Company Risks

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Short Answer

_____ is the potential loss of revenue a company risks losing when it choose an alternative course of action,such as launching a different offering.


Definitions:

Merchandise Returns

Goods that are returned to the seller from the buyer, generally due to defects, dissatisfaction, or the wrong items being delivered.

Sales

The total amount of goods or services sold by a company during a specific period, often used as a measure of business performance.

Cash Sales

Transactions in which goods or services are paid for in full using cash at the time of sale.

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