_____ Refers to an Approach to Offerings That Integrates the Physical

question 117

Multiple Choice

_____ refers to an approach to offerings that integrates the physical product,attendant services,and price into the total offering.

• A)Product oriented
• B)Market oriented
• C)Service-dominant
• D)Product-dominant
• E)Service-oriented

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Definitions:

Treisman

Anne Treisman was a cognitive psychologist renowned for her work in attention, notably the feature integration theory which describes how we perceive objects as wholes even when attention is distributed among the separate features.

Broadbent

Refers to Donald Broadbent, a psychologist known for his work in the field of information processing and attention theories.

Short-term Memory

A temporary storage system in the brain capable of holding a small amount of information in an easily accessible state for a short period.

George Miller

A pioneering cognitive psychologist best known for his theory that the span of immediate memory and absolute judgment is limited to an average of seven items.