A _____ Is One for Which the Consumer Will Make

question 30

Multiple Choice

A _____ is one for which the consumer will make an effort to compare and select a brand.

• A)convenience offering
• B)shopping offering
• C)specialty offering
• D)unsought offering
• E)product offering

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Definitions:

Evolution

The process by which different kinds of living organisms are thought to have developed and diversified from earlier forms during the history of the earth.

Natural Selection

An evolutionary biology mechanism where creatures that are more suited to their surroundings are more likely to live and have a higher number of descendants.

Behavior

The actions or reactions of a person or animal in response to external or internal stimuli.

Mental Process

Internal, subjective experiences and operations involved in cognition, such as perception, thought, memory, and reasoning.