In the B2B Market,banking and Transportation Services Are Types of _____

question 53

Multiple Choice

In the B2B market,banking and transportation services are types of _____.

• A)original equipment manufacturing offerings
• B)capital equipment offerings
• C)facilitating offerings
• D)raw materials offerings
• E)maintenance,repair,and operations offerings

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Definitions:

Perceived Risk

The potential negative consequences that consumers believe they may face when purchasing a product or service.

Extensive Search

The thorough process of seeking information and evaluating multiple options before making a purchase decision, often undertaken for high-involvement products.

Need Recognition

The initial step in the consumer decision process that occurs when a consumer identifies a difference between their current state and a desired state.

Visible or Symbolic

Refers to methods of communication or expression where meanings are either directly observable or represented through symbols.