A Brand Extension Involves the Creation of a Brand and Then

question 35

True/False

A brand extension involves the creation of a brand and then positioning it in the mind of the consumer.

---

Definitions:

Fixed Cost

Costs that remain constant in total regardless of changes in the level of activity or volume of production.

Sales Increase

An upward change in the quantity or value of goods and services sold by a company, indicating growth in revenue.

Units Budgeted

The estimated quantity of units of production or sales that a company plans to achieve during a specific period.

Direct Cost

Expenses that can be directly tied to the production of specific goods or services, such as raw materials and labor.