A Product-Dominant Approach to Marketing Is Based on the Belief

question 119

Multiple Choice

A product-dominant approach to marketing is based on the belief that:

• A)enjoyment of a product and its disposal are important in understand consumer needs.
• B)marketers should consider what services it takes for the customer to acquire their offerings.
• C)sales personnel and marketing can drive consumerism.
• D)the best way to capture market share is to create and manufacture better products at lower prices.
• E)marketers should assess the value customers place on products in their daily lives.

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Definitions:

Remedial Seniority

A legal or policy provision granting certain employees priority in job reinstatement or promotion, often as a remedy in discrimination or labor disputes.

Compensatory Damages

Money awarded to a plaintiff as reimbursement for her or his losses; based on the amount of actual damage or harm to property, lost wages or profits, pain and suffering, medical expenses, disability, and so on.

Disparate-Treatment Discrimination

A form of discrimination where an individual is treated less favorably than others based on a protected characteristic.

Title VII

A segment of the 1964 Civil Rights Act that bars discrimination in the workplace on the grounds of race, skin color, faith, gender, or national background.