Which of the Following Is an Advantage of Organizing in a Vertical

question 13

Multiple Choice

Which of the following is an advantage of organizing in a vertical market structure in B2B markets?

• A)Communication with consumers is easier in a vertical market structure.
• B)Product managers can market their brands to customers in different industries.
• C)Marketing is more efficient because channels of communication are likely to be the same within an industry but different across industries.
• D)It allows marketers in the B2B markets to reach consumers who are located geographically far from them.
• E)It reduces the cost of production and,hence,lowers the cost of products.

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Definitions:

Sponsorship

Financial or material support provided by an entity to an event, activity, person, or organization, often for promotional benefits.

Developmental Assignments

Job tasks or projects designed to enhance an employee's knowledge, skills, and competencies, facilitating professional growth.

Mentoring Relationship

A dynamic, reciprocal relationship in a work environment between an advanced career incumbent (mentor) and a beginner (protégé), aimed at promoting the career development of both.

Visible Minority

A term used to describe individuals of a race or ethnicity that differs from the majority population in a given area, often used in contexts discussing diversity or discrimination.