A Benefit of Utilizing a Targeted Marketing Strategy Is That

question 43

Multiple Choice

A benefit of utilizing a targeted marketing strategy is that a company may be able to:

• A)develop distribution efficiency through mass production.
• B)better understand the competition's customer.
• C)expand head-on competition with other firms.
• D)retain "at risk" customers in danger of defecting to a competitor.
• E)keep promotional costs low by sending the same message to all parties.

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Definitions:

Cash Dividend

A payment made by a company out of its profits to shareholders, usually in the form of cash.

Interest Paid

The total amount of interest expenses a borrower has paid over a certain period to lenders for the use of borrowed funds.

Dividends Paid

The part of a corporation's profits paid out to its shareholders, typically as cash or more stocks.

Discount

It is a reduction from the usual cost of something, often applied to encourage early payment or to reward bulk purchases.