Customizing Advertisements Over the Public Address System on the Subway

question 45

Multiple Choice

Customizing advertisements over the public address system on the subway based on the upcoming stop/destination is utilizing _____.

• A)benefit segmentation
• B)geographic marketing
• C)psychographic marketing
• D)behavioral segmentation
• E)proximity marketing

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Definitions:

Resistant

The quality of not yielding under pressure or the capacity to withstand something, such as a substance not affected by a chemical.

Avoidant

Referring to a behavior or an attachment style characterized by the desire to avoid closeness or emotional connection with others, often due to fear of rejection or discomfort.

Secure

The condition of being protected from or not exposed to danger, risk, or anxiety.

Difficult Child

A term reflecting a child's temperament that is characterized by irregular bodily functions, withdrawal from new situations, and a tendency to react negatively and intensely.