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Describe the six factors that could make some markets more attractive than others.
Type I Error
The incorrect rejection of a true null hypothesis, or "false positive," often denoted by alpha (α).
Statistical Significance
A measure of whether observed data can be considered as not being the result of chance, typically through the use of a p-value.
Dependent-Samples T-Test
A statistical procedure used to compare means from the same group at two different times or under two different conditions.
Regression
A statistical method that models the relationship between a dependent variable and one or more independent variables, predicting the former based on the latter.
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