Choosing Select Groups of People to Sell to Is Called,_____

question 4

Multiple Choice

Choosing select groups of people to sell to is called,_____.

• A)mass marketing
• B)differentiated marketing.
• C)one-to-one marketing
• D)psychographic marketing
• E)niche marketing

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Definitions:

Systematic Desensitization

A behavioral therapy technique used to reduce phobic reactions through gradual exposure to the feared object or situation.

Spontaneous Recovery

The reappearance of a previously extinguished conditioned response after a period of time without exposure to the conditioned stimulus.

Mental Representation

An internal image or concept of an external reality or abstract idea.

Extinct Conditioned Responses

The process by which a conditioned response becomes weaker or disappears after the conditioned stimulus is repeatedly presented without the unconditioned stimulus.