_____ Consists of Certain Characteristics of Products Consumers Consider When

question 96

Short Answer

_____ consists of certain characteristics of products consumers consider when they are making buying decisions.

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Definitions:

Very Important

A term denoting something or someone of great significance or value.

Brain-wave Reactions

The responses or changes in electroencephalographic (EEG) patterns in the brain in response to stimuli or activities.

Amygdala

A region of the brain involved in processing emotions, emotional behavior, and motivation, particularly those related to survival and fear responses.

Negative Images

Imagery that induces feelings of fear, sadness, or other negative emotions, often used in psychology to assess emotional responses.