The Group of Customers Toward Which an Organization Directs Its

question 75

Multiple Choice

The group of customers toward which an organization directs its marketing efforts is known as the _____.

• A)constituency
• B)target market
• C)direct market
• D)value group
• E)key market

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Definitions:

Buyers

Individuals or entities that make a purchase of goods or services.

Adverse Selection

A situation where sellers have information that buyers do not, leading to a market dominated by lower-quality goods.

Reckless Drivers

Individuals who operate vehicles in a dangerous manner, disregarding traffic rules and the safety of others.

Safety Devices

Devices or mechanisms designed to prevent accidents or injuries, often found in vehicles, machinery, and at workplaces.