A Marketing Audit Should Assess the Extent to Which the Plan

question 84

True/False

A marketing audit should assess the extent to which the plan was successful in achieving the goal of getting important people and departments within an organization to buy into the plan.

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Definitions:

Personal

Pertaining to or concerning an individual and their private, personal life, interests, or activities.

Social Skills

The abilities used to communicate and interact with others, including both verbal and non-verbal communication, such as body language.

Diagnostic Test

Test that assesses problem areas of learning. Often used to assess learning disabilities. Generally classified as a type of achievement test.

Wide Range Achievement Test 4

The fourth edition of a standardized test that assesses reading, spelling, and arithmetic skills, used to identify academic strengths and weaknesses.