Marketers Who Start with the Price Demanded by Consumers and Then

question 17

Multiple Choice

Marketers who start with the price demanded by consumers and then create offerings to meet the price are utilizing which pricing strategy?

• A)Forward pricing
• B)Demand backward pricing
• C)Price lining
• D)Premium pricing
• E)Odd-even pricing

---

Definitions:

Intrinsic Value

The actual, inherent worth of a financial asset, not influenced by its market price, often based on underlying fundamentals.

Call Option Contracts

Financial contracts that give the option buyer the right, but not the obligation, to buy a stock, bond, commodity, or other asset or instrument at a specified price within a specific time period.

Strike Price

The fixed price at which the owner of an option can purchase (call) or sell (put) the underlying asset.

Option Price

Option price refers to the premium that must be paid to buy an option, which grants the holder the right, but not the obligation, to buy or sell an underlying asset at a set price.