The _____ Characteristic Refers to a Person Who Has a Greater

question 73

Short Answer

The _____ characteristic refers to a person who has a greater intrinsic interest in the product category than the average user.

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Definitions:

B2B Marketing

The marketing of goods and services directly to other businesses or organizations rather than to individual consumers.

Derived Demand

The demand for a product or service that arises due to the demand for another product or service it helps to produce.

B2C Sales

Direct transactions between a business and the end consumers of its products or services.

Customer Relationship Management (CRM)

A business philosophy and set of strategies, programs, and systems that focus on identifying and building loyalty among the firm’s most valued customers.