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_____ involves finding potential customers.
Dollar Sales
The full amount of money made through selling goods or services, quantified in financial terms.
Break-even
The point at which total revenues equal total costs, resulting in neither profit nor loss, often used to analyze the viability of a business or project.
Monthly Unit Sales
The total number of units sold by a business in one month.
Advertising Budget
The amount of money allocated for promoting a company's products or services over a specific period.
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