A Customer Who Is Not Loyal to One Brand and Instead

question 45

Multiple Choice

A customer who is not loyal to one brand and instead focuses on price has a(n) _____ with the seller.

• A)transactional relationship
• B)strategic partnership
• C)joint venture
• D)functional relationship
• E)affiliative selling relationship

---

Definitions:

Mediator Bias

The tendency of a mediator to favor one side over the other, which can affect the impartiality of the mediation process.

ADR Systems

Alternative Dispute Resolution Systems, methods used to settle disputes outside of court, such as arbitration, mediation, and negotiation.

Mediator Behaviors

The actions and strategies employed by a neutral third party to facilitate conflict resolution and agreement between disputing parties.

Mediation Success

The achievement of resolving a dispute or conflict through the intervention of a third party, leading to a mutually acceptable agreement.