_____ Make Proximity,or Location-Based,marketing Possible

question 43

Short Answer

_____ make proximity,or location-based,marketing possible.

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Definitions:

Current Ratio

A liquidity ratio that measures a company's ability to pay short-term obligations or those due within one year, calculated as current assets divided by current liabilities.

Liquidity

A firm’s cash and marketable securities position, refers to its ability to meet maturing obligations. A liquid asset is any asset that can be quickly sold and converted to cash at its “fair” value. Active markets provide liquidity.

Inventory Turnover Ratio

Sales divided by inventories.

Liquidity Position

A measure of a company or individual's ability to quickly convert assets into cash to meet financial obligations.