As a Part of Ford's Sponsorship Package,the Company Received a Commercial

question 104

Multiple Choice

As a part of Ford's sponsorship package,the company received a commercial between every other commercial break during a televised baseball game.The number of times the commercial was shown refers to its _____.

• A)frequency
• B)reach
• C)AIDA model
• D)unique selling proposition
• E)direct marketing

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Definitions:

Social Object Theory

A concept that posits social networks form around objects of content that people share and discuss.

Vertical Network

A social or professional networking platform focused on connecting members within a specific industry or interest group.

Two-Step Flow Model

A communication theory that suggests ideas flow from mass media to opinion leaders, and from them to a wider population.

Intramural Volleyball

A volleyball competition organized within a particular institution, where participants are typically members of that institution.