_____ Programs Are Sales Promotions Designed to Get Repeat Business

question 146

Short Answer

_____ programs are sales promotions designed to get repeat business.

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Definitions:

Unconscious Determinants

Psychological factors that influence behaviors, feelings, and judgments without an individual's conscious awareness.

Foot-In-The-Door

A compliance tactic that involves getting a person to agree to a large request by first setting them up by agreeing to a modest request.

Indebtedness

The state of owing money or being under a moral obligation to repay a benefit or service received.

Reciprocity

denotes a mutual exchange of privileges or benefits between parties, often observed in social and economic contexts.