Understanding Customers Requires Both Quantitative and Qualitative Data

question 85

True/False

Understanding customers requires both quantitative and qualitative data.

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Definitions:

Groups Examined

Refers to the specific collections of individuals, objects, or data points that are being studied or analyzed in research.

First Grouping Factor

The primary variable used to categorize or group data points in an analysis or experiment.

4 × 3 Factorial Design

An experimental design method that involves two independent variables, where one has 4 levels and the other has 3 levels, leading to 12 different experimental conditions.

Levels

Distinct values or categories of a categorical variable.