_____ Data Is More Expensive and Time Consuming to Collect

question 93

Short Answer

_____ data is more expensive and time consuming to collect than _____ data.

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Definitions:

Brand Awareness

The level of awareness and recognition consumers have regarding the unique attributes or reputation of a particular brand's goods or services.

Establish Credibility

The process by which an individual or organization builds trust and believability in their expertise or product.

Viral Marketing

A marketing strategy that seeks to exploit social networks to produce increases in brand awareness or achieve other marketing objectives through a self-replicating viral process, like word-of-mouth.

Trade Promotions

Marketing activities directed at members of the distribution channel, such as retailers and wholesalers, to stimulate sales or support product introduction.