As Part of an Organization That Works to Raise Awareness

question 22

Multiple Choice

As part of an organization that works to raise awareness about the environment,Beth's work involves creating flyers and pamphlets that provide information about global warming and climate change.Which of the following areas of marketing is Beth engaged in?

• A)Sales
• B)Non-profit marketing
• C)Product development
• D)Merchandising
• E)Direct marketing

---

Definitions:

Return on Emotion

A metric evaluating the emotional engagement and reactions provoked by a brand, product, or campaign, reflecting its impact on customer behavior.

Earned Reach

The exposure a brand gains through word-of-mouth or other non-paid forms of promotion, often amplified by digital platforms and social media.

Fandom

Fandom represents the collective fans of a particular entertainment property, personality, or genre, characterized by a shared enthusiasm and often expressed through fan activities, creations, and communities.

Brand Engagement

Refers to the process of forming an emotional or rational attachment between a consumer and a brand.