Which of the Following Describes the Personal Value Equation of a Customer

question 87

Multiple Choice

Which of the following describes the personal value equation of a customer?

• A)Value = Benefits offered + [Price − Hassle]
• B)Value = [Price + Hassle] + Benefits received
• C)Value = Price − [Benefits offered + Hassle]
• D)Value = Benefits received − [Price + Hassle]
• E)Value = [Price − Hassle] + Benefits received

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Definitions:

Subjective Well-Being

An individual's personal assessment of their happiness and life satisfaction.

Aerobic Exercise

Physical activity that improves cardiovascular fitness by raising the heart rate and increasing the body’s use of oxygen.

Overestimate

To assess a quantity or value too high in relation to its actual value.

Feel-Good,Do-Good Phenomenon

The observation that people are more likely to help others when they are in a good mood themselves.