What Step in Monroe's Motivated Sequence Occurs When a Speaker

question 24

Multiple Choice

What step in Monroe's motivated sequence occurs when a speaker attempts to get his or her audience's attention?

• A)action
• B)attention
• C)need
• D)satisfaction
• E)visualization

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Definitions:

Mutual Gains

Benefits or advantages that are shared among parties in a transaction or negotiation, leading to a situation where all involved parties end up better off.

Insurance Industry

A sector of the financial services market that provides risk management through contractually agreed-upon financial protection against losses.

Capital at Risk

The amount of capital that could be lost in an investment due to risk factors.

Company's Liabilities

Financial obligations a company owes to outside parties, including debts, loans, and other forms of financial liabilities.