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To Start Chapter 5, What Data Should You Check

question 4

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To start Chapter 5, what data should you check?


Definitions:

Distribution Intensity

The level of availability of a product in various retail outlets, ranging from intensive (widely available) to selective or exclusive distribution.

Supercenters

Large retail establishments that combine groceries and general merchandise goods with a variety of services.

Walmart

Walmart is a multinational retail corporation that operates a chain of hypermarkets, discount department stores, and grocery stores, known for its wide range of products at low prices.

Conventional Supermarket

Type of retailer that offers groceries, meat, and produce with limited sales of nonfood items, such as health and beauty aids and general merchandise, in a self-service format.

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