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Redlining decisions are made by considering individual insurance applicants.Most often, the redlining is in rich metropolitan areas, placing low-income inner-city dwellers at great advantage.
Customer Value Proposition
A business or marketing statement that describes why a customer should buy a product or use a service, highlighting the distinct value.
Points of Difference
Unique attributes or benefits that set a product, service, or brand apart from its competitors in the eyes of the target market.
Competitive Substitutes
Products or services that can be used as replacements for another due to similarities in function or utility, creating options for consumers.
Core Benefit Propositions
The fundamental value or advantage that a product or service offers to customers, addressing their needs or solving their problems.
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