Examlex
A 1 000-kg sports car accelerates from zero to 25 m/s in 7.5 s.What is the average power delivered by the automobile engine?
Points of Difference
Unique features or benefits of a product or service that set it apart from competitors in the eyes of consumers.
Brand Authenticity
The extent to which a brand is perceived as genuine, reliable, and true to its values, ethics, and promises to its consumers.
Poseur Brand
is a brand that attempts to project a certain image or status without genuine substance or authenticity to back it up.
Brand Improvisation
The ability of a brand to adapt spontaneously to changing market conditions or customer needs without losing its core identity.
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