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MATCHING
-an offering of evidence that will prevail unless the other side presents more convincing evidence
Promoting
The act of advertising or pushing forward an idea, product, or service to increase awareness and generate interest among potential customers.
Positioning Stage
The phase in marketing where a brand defines and communicates its unique value proposition and how it differs from competitors to target consumers.
Commoditization
The process where products become indistinguishable from each other in the eyes of the consumer, leading to competition primarily on price.
Protectionism
Protectionism is an economic policy of restraining trade between states through methods such as tariffs on imported goods, restrictive quotas, and a variety of other government regulations.
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