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Convenience, Reliability, and Assurance Are Dimensions of Service Quality

question 14

True/False

Convenience, reliability, and assurance are dimensions of service quality.


Definitions:

Trademark

A recognizable sign, design, or expression that identifies and differentiates products or services of one trader from those of others.

Consumerism

The promotion of the consumer's interests, emphasizing the importance of consumption and acquisition of goods.

Trademark Infringement

The unauthorized use of a trademarked name or logo, which violates the rights of the trademark owner.

Lanham Act

A United States federal statute that governs trademarks, service marks, and unfair competition, providing protection to the owners of brands or logos used in commerce.

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