The Advertising Manager for Roadside Restaurants, Inc

question 59

Multiple Choice

The advertising manager for Roadside Restaurants, Inc., needs to decide whether to spend this month's budget for advertising on print media, television, or a mixture of the two. She estimates that the cost per thousand "hits" (readers or viewers) will vary depending upon the success of the new cable television network she plans to use, as follows:

If she feels that there is a 60 percent chance that the new cable network will be successful, what is her expected cost (per thousand "hits") under certainty?

• A)$3.40
• B)$4.60
• C)$8.00
• D)$9.00
• E)$10.00

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Definitions:

Salts

Ionic compounds resulting from the neutralization reaction of an acid and a base, consisting of cations (other than H+) and anions (other than OH-).

Water

A transparent, tasteless, odorless, and nearly colorless chemical substance which is the main constituent of Earth's hydrosphere, and the fluids of all known living organisms.

Mass Number

Of an isotope, the total number of protons and neutrons in the atomic nucleus.

Neutrons

Particles in an atom with no electrical charge, found in the nucleus alongside protons.