The Advertising Manager for Roadside Restaurants, Inc

question 59

Multiple Choice

The advertising manager for Roadside Restaurants, Inc., needs to decide whether to spend this month's budget for advertising on print media, television, or a mixture of the two. She estimates that the cost per thousand "hits" (readers or viewers) will vary depending upon the success of the new cable television network she plans to use, as follows:

If she feels that there is a 60 percent chance that the new cable network will be successful, what is her expected cost (per thousand "hits") under certainty?

• A)$3.40
• B)$4.60
• C)$8.00
• D)$9.00
• E)$10.00

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Definitions:

Indian Education

Pertains to the education system and policies in India, or alternatively, the educational approaches and schools focused on Native American histories, cultures, and values in the United States.

Republican

A member or supporter of the Republican Party, one of the two major political parties in the United States, traditionally emphasizing limited government and free-market principles.

Racial-ethnic Groups

Communities of people who share common ancestry, cultural traditions, language, or racial characteristics.

Affirmative Action

Policies or measures taking individuals' ethnicity, gender, or culture into consideration to promote equal opportunity or correct historical injustices.