The Advertising Manager for Roadside Restaurants, Inc

question 5

Multiple Choice

The advertising manager for Roadside Restaurants, Inc., needs to decide whether to spend this month's budget for advertising on print media, television, or a mixture of the two. She estimates that the cost per thousand "hits" (readers or viewers) will vary depending upon the success of the new cable television network she plans to use, as follows:

For what range of probability that the new cable network will be successful will she select the print media strategy?

• A)0-0.4
• B)0-0.55
• C)0.4-0.7
• D)0.55-1
• E)0.7-1

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Definitions:

Bulleted List

A collection of items presented in a sequence, each prefaced by a bullet point, used to organize information in a document or presentation.

Multilevel

Pertains to hierarchical structures or systems that operate or exist on multiple layers or levels.

Paragraph Shading

A feature in document editing software that allows the background of a paragraph to be filled with a color or pattern.

Design Elements

The components or aspects of a design that contribute to the aesthetic and functional qualities of a product, such as color, shape, layout, and typography.