The Advertising Manager for Roadside Restaurants, Inc

question 22

Multiple Choice

The advertising manager for Roadside Restaurants, Inc., needs to decide whether to spend this month's budget for advertising on print media, television, or a mixture of the two. She estimates that the cost per thousand "hits" (readers or viewers) will vary depending upon the success of the new cable television network she plans to use, as follows:

For what range of probability that the new cable network will be successful will she select the television media strategy?

• A)0-0.4
• B)0-0.55
• C)0.4-0.7
• D)0.55-1
• E)0.7-1

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Definitions:

Source Traits

Fundamental personality characteristics that are considered inherent and stable over time, from which other traits arise.

Raymond Cattell

was a psychologist known for his work in personality theory, including the development of the 16 Personality Factor (16PF) questionnaire.

Secondary Traits

Personality characteristics that are less consistent and not as deeply ingrained as primary traits, often influenced by specific contexts.

Traits

Characteristic patterns of thought, emotion, and behavior that are relatively stable over time.