In Order to Increase the Responsiveness of a Forecast Made

question 3

Multiple Choice

In order to increase the responsiveness of a forecast made using the moving average technique, the number of data points in the average should be:

• A)decreased.
• B)increased.
• C)multiplied by a larger alpha.
• D)multiplied by a smaller alpha.
• E)eliminated if the MAD is greater than the MSE.

Comprehend the use and significance of experiments and field experiments in marketing research.

Understand the process of data collection and analysis in marketing research.

Recognize the use of technology in marketing research, including digital methods and neuromarketing techniques.

Understand the steps involved in the marketing research process and the importance of each step.

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Definitions:

Age Roles

Socially defined expectations and behaviors considered appropriate for individuals or groups based on their age.

Ablism

Discrimination and social prejudice against people with disabilities, valuing able-bodied individuals above those with disabilities.

Baby Boomers

The demographic cohort following World War II, generally defined as individuals born from 1946 to 1964, characterized by significant population increases and distinct cultural identities.

Ablism

Bias or unfair treatment directed at people who have disabilities.