Simple Exponential Smoothing Is Being Used to Forecast Demand

question 109

Multiple Choice

Simple exponential smoothing is being used to forecast demand. The previous forecast of 66 turned out to be four units less than actual demand. The next forecast is 66.6, implying a smoothing constant, alpha, equal to:

• A)0.01.
• B)0.10.
• C)0.15.
• D)0.20.
• E)0.60.

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Definitions:

SELL Sequence

A structured series of steps or actions within the sales process, often abbreviated and designed to guide sales interactions towards a successful outcome.

Product's Advantage

The unique benefits or features of a product that give it an edge over competing products in the marketplace.

Decision Making

The process of making choices by identifying a decision, gathering information, and assessing alternative resolutions.

International Expansion

The process of a business extending its operations or market reach beyond its home country.