The Forecasting Method Which Uses Anonymous Questionnaires to Achieve a Consensus

question 11

Multiple Choice

The forecasting method which uses anonymous questionnaires to achieve a consensus forecast is:

• A)sales force opinions.
• B)consumer surveys.
• C)the Delphi method.
• D)time series analysis.
• E)executive opinions.

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Definitions:

Total Demand

The complete quantity of a product or service that all consumers in a market wish to purchase at a given price and time.

Market Share

The percentage of total sales volume in a market captured by a brand or company, indicating its competitiveness and position relative to its competitors.

Uniformly Spread

An evenly distributed condition where resources, instances, or values are spaced out over a specified range or area with no concentration in any part.

Market Share

The percentage of an industry or market's total sales that is earned by a particular company over a specified time period.