Simple Exponential Smoothing Is Being Used to Forecast Demand

question 109

Multiple Choice

Simple exponential smoothing is being used to forecast demand. The previous forecast of 66 turned out to be four units less than actual demand. The next forecast is 66.6, implying a smoothing constant, alpha, equal to:

• A)0.01.
• B)0.10.
• C)0.15.
• D)0.20.
• E)0.60.

Understand the concept of budget constraints and how changes in income and prices affect consumer choices.

Analyze how shifts and pivots in the budget constraint represent economic phenomena such as income changes, price changes, and substitution effects.

Calculate the effects of price and income changes on the quantity of goods consumed.

Distinguish between shifts and pivots of the budget constraint to represent different economic scenarios.

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Definitions:

Benefit Selling

A method of selling whereby a salesperson relates a product’s benefits to the customer’s needs using the product’s features and advantages as support.

Account Penetration

The effectiveness of a company's sales efforts in selling additional products or services to existing customers.

Order Getting

A sales activity that involves identifying potential customers and persuading them to make a purchase.

Sales Power

The ability or capacity of an individual or team to successfully sell products or services, often measured by sales volume or revenue generated.