Examlex
Where a firm locates would typically not affect that firm's
Pleasant Stimulus
An external factor that induces a positive emotional response or feeling of pleasure.
Positive Reinforcer
A stimulus when presented after a response increases the probability of that response being repeated, by providing a desirable effect or satisfying a need.
Negative Reinforcer
An unpleasant stimulus that, when removed after a behavior, increases the likelihood of that behavior being repeated.
Partial Reinforcement
is a conditioning principle where a response is reinforced only a portion of the time, which can lead to a slower acquisition of a response but greater resistance to extinction.
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