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Service operations require additional inventory because of the unpredictability of consumer demand.
Institutional Advertising
Advertising aimed at promoting a company's image or reputation rather than marketing a specific product or service.
Reminder Advertisements
Advertising campaigns designed to keep a brand or product in the minds of consumers, reinforcing awareness.
Previous Knowledge
The information or understanding that a person already has before learning something new or encountering new situations.
Competitive Advertisements
Advertising campaigns designed to highlight a product's or service's advantages over those of competitors.
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