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The Production Planner for a Private Label Soft Drink Maker

question 67

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The production planner for a private label soft drink maker is planning the production of two soft drinks: root beer (R) and sassafras soda (S) . Two resources are constrained: production time (T) , of which she has at most 12 hours per day; and carbonated water (W) , of which she can get at most 1,500 gallons per day. A case of root beer requires 2 minutes of time and 5 gallons of water to produce, while a case of sassafras soda requires 3 minutes of time and 5 gallons of water. Profits for the root beer are $6.00 per case, and profits for the sassafras soda are $4.00 per case. For the production combination of 180 root beer and 0 sassafras soda, which resource is slack (not fully used) ?


Definitions:

Unconscious Mind

A part of the mind that houses desires, memories, and information that are not within a person's conscious awareness, greatly influencing feelings and behaviors.

Human Behavior

The range of actions and mannerisms exhibited by humans in conjunction with their environment, influenced by culture, attitudes, emotions, values, ethics, and genetics.

Id

In psychoanalytic theory, the part of the personality structure that contains a person's basic drives and instincts, operating on the pleasure principle.

Hot Dog

A cooked sausage, traditionally grilled or steamed and served in a sliced bun as a sandwich.

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