An Electronics Firm Produces Two Models of Pocket Calculators: the A-100

question 30

Multiple Choice

An electronics firm produces two models of pocket calculators: the A-100 (A) , which is an inexpensive four-function calculator, and the B-200 (B) , which also features square root and percent functions. Each model uses one (the same) circuit board, of which there are only 2,500 available for this week's production. Also, the company has allocated a maximum of 800 hours of assembly time this week for producing these calculators, of which the A-100 requires 15 minutes (.25 hours) each, and the B-200 requires 30 minutes (.5 hours) each to produce. The firm forecasts that it could sell a maximum of 4,000 A-100s this week and a maximum of 1,000 B-200s. Profits for the A-100 are $1.00 each, and profits for the B-200 are $4.00 each. Which of the following is not a feasible production/sales combination?

• A)0 A and 0 B
• B)0 A and 1,000 B
• C)1,800 A and 700 B
• D)2,500 A and 0 B
• E)100 A and 1,600 B

Analyze the role of Maslow's hierarchy in advertisement content and strategy.

Define and discuss the concept of self-actualization in the context of marketing.

Recognize the relationship between consumer motivation, information processing, and involvement.

Describe various factors (person, situation, etc.) that create or enhance consumer involvement.

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Definitions:

Dorsal Horns

The part of the spinal cord away from the stomach that receives sensory input and that may play an important role in the perception of pain.

Spinal Cord

The main pathway for information connecting the brain and peripheral nervous system, crucial for sensory and motor functions below the head.

Bradykinin

A peptide that causes blood vessels to dilate (expand), resulting in lower blood pressure and increased blood flow to certain areas of the body.

Opiate-Like Effects

Effects similar to those produced by opiates (pain relief, euphoria, sedation) that some substances or activities can induce without involving opiate drugs.