Examlex
When carrying costs are stated as a percentage of unit price, the minimum points on the total cost curves
Guerrilla Marketing
Innovative, unconventional, and low-cost marketing techniques aimed at obtaining maximum exposure for a product or brand.
4 Ps
Another term for the Marketing Mix, emphasizing the combination of Product, Price, Place, and Promotion in creating marketing strategies.
Owner Personality
The unique set of personal traits and characteristics of a business owner that influences their decisions and leadership style.
Personal Branding
The practice of marketing oneself and one's career as a brand, highlighting unique skills, values, and experiences.
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