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______ and ______ factors of deterrence are the basis for the rational choice theory.
Value Analysis
A systematic assessment to identify and eliminate unnecessary costs in a product or service while maintaining or improving its function and quality.
Business Proposition
A value statement that outlines what value a company offers to its customers, how it does so, and why it's unique or better than competitors.
Networking Software
Programs that enable computers and devices to communicate over a network, facilitating data exchange, resource sharing, and communication.
Customer Benefit Plan
A plan that contains the nucleus of information used in the sales presentation.
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