Examlex
The methods of qualitative research are often inductive. This means that:
Targeted Customers
A specific group of consumers identified as the primary audience for a product or service, based on shared characteristics or needs.
Overall Strategy
A comprehensive plan detailing how a business or organization will achieve its goals and objectives.
Strategic Business Unit Level
A division or unit within a larger organization that operates with its own mission, vision, and objectives, and focuses on specific market segments.
Strategic Direction
The guidance provided by an organization to define its strategy and make decisions about allocating its resources to pursue this strategy.
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