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IDENTIFICATION
-Bartolomé de las Casas
Soft-Drink Companies
Businesses that manufacture and market non-alcoholic beverages, especially carbonated drinks.
Elaboration Likelihood Model
A theory that explains how people are persuaded, describing two paths of persuasion: the central route and the peripheral route.
Central Route
A methodology in persuasion that involves deeply processing the content of the message, leading to a lasting attitude change.
Enduring Attitude Change
A long-term alteration in an individual's attitude or belief system, often resulting from persistent persuasion, significant life events, or extensive information processing.
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