IDENTIFICATION -Gerardo Machado Y Morales

question 47

Short Answer

IDENTIFICATION
-Gerardo Machado y Morales

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Definitions:

B2B Marketer

A professional or organization that specializes in marketing products or services to other businesses, rather than individual consumers.

B2B Markets

Business-to-business markets, where transactions of goods or services occur between businesses rather than between businesses and consumers.

Buying Center Cultures

involves the dynamics and behaviors within a group of individuals in an organization who participate in the purchasing decision process, each with distinct roles and influences.

B2B

Business-to-business, a transaction or business conducted between one business and another, such as wholesaler to retailer or manufacturer to distributor.